When working with clients, one of the first activities we do is make sure we fully understand how the business serves its customers and makes money. Any diagnostic work we carry out for the client involves looking at the business from the lens of that understanding about customers and revenues.
When defining projects, we can then ensure we align project objectives to organisational goals in terms of customer service and business performance.
This ensures improved profits as projects get delivered and as a by product the program becomes self funding because it has begun to generate the necessary business results.